Skip to main content

Top 7 Vitamin Subscription Services in 2023

4 min read

By Katherine George

As hard as we might try to be healthy through working out and eating right, we still might not be getting all the vitamins and minerals we need. Adding a simple multivitamin into your daily routine or better yet, correcting a vitamin deficiency, can make a huge difference in not only our overall health but also how we feel on a daily basis.

However, similar to most things, the vitamins we need (and how much) is very personal to our own health. Plus there are so many different brands and bottles, we’re often overwhelmed with options. This is where a vitamin subscription service comes into play! People can get vitamins customized to their own specific needs, delivered right to their front door. Here are the top 7 vitamin subscription services in 2023…


Baze’s supplement subscription is unique in the fact that customers can customize their vitamins off an at-home blood test. This means their vitamin subscription is not only scientific, but extremely personalized. They claim to eliminate 73-percent of nutrient deficiencies.

This subscription is a little more expensive, but it’s also more accurate. Expect to pay anywhere from $20 to $40 per month after spending $199 on the at-home blood test. They also recommend customers retest their blood every couple months which requires that additional fee. However, the first month is free and shipping is included.


Ritual vitamins are nutritious and delicious! But even more importantly this subscription service is super simple. Customers can get everything they need from just two capsules which means just one bottle each month.

According to VeryWell Fit, each vitamin contains between nine and 15 traceable ingredients. The capsules have delayed release so they can be taken with or without food. And thanks to the mint essence, there’s no terrible aftertaste!

Expect to pay between $33 and $39 a month (this includes shipping). Customers who bundle a purchase, so mix and match between categories (men, women, kids, or prenatal) can save $10 off each order.

HUM Nutrition

This company does third-party testing on their supplements to ensure label accuracy and address specific issues, such as insomnia, anxiety, and food cravings. Before making a purchase, customers fill out an online health assessment and receive a health report with supplement recommendations. You will also have access to a registered dietitian (RD) to contact with any questions and concerns.

Prices range anywhere from $10 to $60 per product with free shipping on orders over $50. Healthline points out that even though HUM Nutrition formulates their products based off scientific research, there is never a guarantee for exact results.


Rootine customizes their subscriptions based on DNA, blood, and lifestyle. This is the only subscription service that requires customers to first take a DNA test (unless already completed one on 23andMe or Within the DNA they look for over 50 gene variants that are known to impact nutrient needs.

After this is complete, there’s an optional at-home blood test to further customize their results. You’ll also fill out information pertaining to height, weight, diet, age, and lifestyle habits. Rootine is certainly a more costly option. The DNA and blood tests are about $115 each. Then personalized packets are $69 a month (shipping included) with a minimum 3-month subscription.


These vitamins arrive in individual packages for a more simplified approach. Don’t fret – they are still environmentally conscious as the packages are compostable! Many of their products are also vegan and/or gluten-free, with any potential allergens in all products clearly labeled on the company’s website.

Care/Of vitamins are created based off a quick online health assessment and shipped in 30-day bundles. They offer a wide variety of products from vitamins to electrolyte sticks, powders, and even herbs. Their products are third-party tested, certified C.L.E.A.N., and non-GMO. Prices range anywhere from $5 to $32 per product.

Nurish by Nature Made

Similar to other companies, Nurish by Nature Made has customers fill out a 5-minute online health quiz to help determine what vitamins would best suit their needs and lifestyle.

You will receive a package every 28-days with your daily supplements. They come in personalized individual packages making the process so much more convenient than a bottle or refill pillbox.

Nurish is a much more affordable option with products ranging in price from $4 to $16 each. They also offer free domestic shipping on orders over $30.


Persona does their due diligence when it comes to vitamin subscriptions. They understand we all have different needs which is why they have all their customers fill out a questionnaire prior to placing an order on things like dietary requirements and medical conditions.

The results then go through an algorithm created from the knowledge of doctors and nutritionists, trillions of potential supplement combinations and scientific research. In addition to all this, they also have a team of nutritionists who are available to answer any questions via phone, email, or web chat. Prices for this subscription vary from $25 to $84 and come in a 28-day supply.

Senior Managing Editor

Katherine is the Senior Managing Editor of ActiveBeat and Childhood. She is constantly striving to live a more active and healthy life, from eating healthy, exercising, and just spending more time outdoors. She enjoys cooking (with wine), walking her dog, reading, and recently joined a yoga studio!

Diet and Nutrition News & Advice


3 Ways to Unlock the Power of Food to Promote Heart Health
By Shannan M. Grant, Andrea J. Glenn, and Dayna Lee-Baggley Diet and Nutrition News & Advice

3 Ways to Unlock the Power of Food to Promote Heart Health

Your diet — the foods and drinks you eat, not short-term restrictive programs — can impact your heart disease risk. Evidence-based approaches to eating are used by dietitians and physicians to prevent and treat cardiovascular (heart) disease. National Nutrition Month, with its 2023 theme of Unlock the Potential of Food, is an ideal opportunity to […]

Read More about 3 Ways to Unlock the Power of Food to Promote Heart Health

4 min read